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After an economic tailspin that took everyone
by surprise, American business is taking a more cautious, measured
approach. Businesses today are scrutinizing budgets more carefully
and demanding results. Is a 10% budget expenditure giving them
a healthy ROI? Does one type of marketing vehicle deliver fractionally
better results than another?
All good questions and questions for which we have answers, facts,
and figures. For 20 years, Alka Joshi has developed powerful,
results-oriented creative for Sun Microsystems, Cañada
College, Hewlett-Packard Educational Services, Cisco, Openwave,
The James Irvine Foundation, Pacific Gas and Electric Company,
Network 24 (now part of Akamai), Hunter Douglas and more.
“We believe good, results-producing creative
doesn’t have to be expensive. Nor does it have to be complex.
Keep the message simple and smart, and the product, service or
image sells without effort.”—Alka
Joshi
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